What is Reco?
Reco is a Shopify app that displays social proof recommendations on your product pages. It shows your customers what other shoppers who viewed the same product ended up buying, helping to increase conversions and average order value.
When a customer visits a product page, Reco displays a widget like:
This is what customers who viewed this product bought
60% bought This Item Exactly | 25% bought Product B | 15% bought Product C
This gives your customers confidence in their purchase decisions and naturally encourages them to explore related products.
How Does Reco Work?
Reco works in three simple steps:
- Tracks customer behaviour — A lightweight tracking pixel monitors product views and purchases on your store (no personal data is collected).
- Analyses purchasing patterns — Reco identifies which products are frequently purchased together based on real customer behaviour.
- Displays recommendations — A customisable widget appears on your product pages showing what other customers bought.
What Does Reco Track?
| Event | Description |
|---|---|
| Product views | When a customer views a product page |
| Add to cart | When a product is added to the shopping cart |
| Checkout started | When a customer begins the checkout process |
| Purchases | When an order is completed |
All tracking is completely anonymous — Reco does not collect any personally identifiable information.
Key Features
| Feature | Description |
|---|---|
| Automatic recommendations | Based on real purchase behaviour from your store |
| Fully customisable widgets | Colours, text, badges, and card styling |
| Global & product-specific components | Fine-grained control over what shows where |
| Analytics dashboard | Monitor recommendation performance |
| Historical data import | Generate recommendations from day one |
| Two attribution modes | Match your store's selling style |
Next Steps
Ready to get started? Follow our Setting Up Reco: Step-by-Step Guide to configure your store in just a few minutes.