Overview
The Reco Analytics Dashboard gives you a clear picture of how your tracking pixel is performing and how much data Reco has collected. It's the first page you see when you open the app.
Dashboard Sections
| Section | What It Shows |
|---|---|
| Pixel Status | Whether the tracking pixel is currently installed and active |
| Products | How many products have been synced from your catalogue |
| Tracking Events | Counts of product views, add-to-cart, checkout, and purchase events |
| Recommendations | Overview of recommendation data generated from your tracking |
Understanding Your Event Counts
The dashboard displays real-time counts for each event type the pixel tracks:
| Event | What It Means |
|---|---|
| Views | Total number of product page views recorded |
| Add to Cart | Total add-to-cart actions tracked |
| Checkout Started | Total checkout initiations recorded |
| Purchases | Total completed purchases tracked |
These counts represent all-time totals since the pixel was first installed. They include data from all customer sessions.
Pixel Section
The pixel section at the top of the dashboard shows:
- Current status — Whether the pixel is installed or not
- Install/Uninstall button — Quick access to manage the pixel
If the pixel shows as "Not Installed", no new tracking data is being collected. Existing data and recommendations will still work, but no new behaviour will be recorded.
Products Section
This section shows:
- Total synced products — How many products from your catalogue Reco knows about
- Sync button — Trigger a manual product sync
If you notice products appearing as "Unknown" in your widget, a manual sync from this section will resolve it. Reco also syncs unknown products automatically in the background.
Making the Most of Your Dashboard
| Goal | Action |
|---|---|
| Check if tracking is working | Look for increasing event counts after the pixel is installed |
| See if products are synced | Check the products count matches your catalogue size |
| Verify pixel is active | Confirm the pixel status shows "Installed" |
| Understand data volume | Review total events to gauge recommendation quality |
The more data Reco collects, the better your recommendations become. Stores with higher traffic will see meaningful recommendations faster.